One Brand Review – Beauty of Joseon Serum

First of all, let’s talk about serum. What are serums & do I really need them?

Serums are usually smaller in bottles (around 50ml), packed with higher concentrations of active ingredients to target certain skin concerns such as pigmentations, wrinkles, redness. Serum’s textures are usually runny & more viscous than a typical watery toner but lighter than cream moisturizers.

I personally love & enjoy incorporating serums in my skincare routine, both day and night. I’ve seen great results from using serum religiously every day (PIH lightened, pores tightened & skin generally looks brighter) so today, let me introduce to you three power serums from Beauty of Joseon, all with different superpowers!

Beauty of Joseon carries three different types of serums – calming, repair & glow. Let’s dive into one by one, shall we?

Calming Serum – Panthenol & Green Tea

The serum has a jade green tint & has the lightest consistency compared to the other two serums. It is infused with 76% Green Tea extract & 2% Panthenol.

Green Tea (personal fav) is great for calming down irritated skin & is also packed with anti-inflammatory & anti-ageing properties, prevents early signs of ageing caused by sun damage, brighten skin tone & helps to reduce sebum production

Panthenol on the other hand is a great skin-soothing ingredient that helps also helps to calm down irritated skin & strengthen the skin barrier & seal in skin moisture, prevent moisture loss.

Verdict – I love this. This is a great morning serum because it absorbs fast into the skin without leaving any sticky residue behind. I do not usually like feeling “too moisturised” in the morning because I get oily faster if I over moisturise my face, so this makes such a great serum because I also notice how this helps with my sebum production throughout the day! It truly works as a calming serum because I always reach for this when my skin feels a tad bit itchy (using the wrong type of products), paired with the Mugwort Essence from Im From.

Recommended to – oily/normal skin type. If you have dry skin, this might not be the best serum for that boost of moisture but fret not, there’s two more to choose from!

Ingredients List – Camellia Sinensis Leaf Water, Water, Methylpropanediol, Glycerin, Butylene Glycol, Centella Asiatica Extract, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Artemisia Vulgaris Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Theobroma Cacao (Cocoa) Seed Extract, Propolis Extract, Diethoxyethyl Succinate, Betaine, Octanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Sodium Polyacryloyldimethyl Taurate, THAM, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Polyquaternium-51, Glyceryl Acrylate/Acrylic Acid Copolymer, Sodium Phytate, Dextrin, Tocopherol

Where to Buy?
Stylekorean at $13/30ml

Glow Serum – Propolis & Niacinamide

The Glow Serum has the most viscous consistency among the three sisters. It is loaded with 60% propolis extract & 2% niacinamide.

Propolis extract, or also known as honey extract is one the best ingredient to combat bacterial growth on the skin, thanks to its antibacterial properties. Other amazing features of propolis in skincare are anti-inflammatory, soothing, packed with antioxidants to help combat signs of ageing & helps to combat acne problems on our skin.

Niacinamide (my ultimate fav!) or also known as Vitamin B3 is one of the best ingredients to help brighten your skin tone & lighten any Post Inflammatory Hyperpigmentation (PIH) you may have. Other great effects of niacinamide in your skincare are helping to minimize your pores, regulates sebum control & strengthen the skin barrier. It is one of the most stable ingredients & works well with almost all skin types, including sensitive skin (but please patch test as everyone’s skin reacts differently)

Verdict – Due to its thick texture, my oily skin can only accept this for my night routine. It provides a great boost of hydration for my skin that I sometimes skip moisturiser to not drown my skin. This will definitely work great for colder months! But in Malaysia, the only cold nights I get are from my air-conditioner, which I don’t use most of the time, lol. I do notice that my skin is noticeably brighter the next day & looks super plump & healthy. It leaves a slightly tacky feeling on my skin too.

Recommended to – dry/dehydrated/acne-prone skin. It works well for oily skin too but not when you live in a hot, humid country. If you turn on aircon all the time, then go for it!

Ingredients List – Propolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, THAM, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer

Where to Buy?
Stylekorean at $13/30ml

Repair Serum – Ginseng & Snail Mucin

This beautiful bottle of Repair Serum consists of 63% ginseng root water & 3% snail mucin. The texture is in between the other two sisters, where it isn’t too thick neither it is super lightweight like the green tea one.

Ginseng, a powerful ingredient that is rich in anti-oxidant to further boost skin’s elasticity & hydration, improves skin’s texture & skin tone (dullness) & of course, ginseng is the queen in improving wrinkles & fine lines on our skin. It is a no brainer why this is such a highly used ingredient in Korean skincare.

Snail mucin might sound a lil’ disgusting but fear not, it brings a ton of benefits to our skin! It helps to maintain our skin’s elasticity, restores damaged skin & slowly brightens our skin complexion as time goes by. The texture might be sticky but once applied to the skin, it creates a beautiful veil of hydration for the skin, which I personally enjoy.

Verdict – slightly more viscous than its green tea sister, I find this to work better at night. One is due to its texture, which again, doesn’t absorb as fast & I ain’t have the time to wait in the morning for my skincare to slowly sink its way in. Two is because I think to let ginseng work its magic in fixing & restoring our skin, it’s more suitable for night use. During my first few uses, I notice my skin warms up whenever I incorporate this into my night routine. It is not uncomfortable, just a li’ weird for me because I’ve never had this issue before. However, my skin looks wonderful the next day! It looked super plump, poreless & I looked so much more “awake” in a way.

Recommended to – matured/dry/normal/oily, almost all skin type, really! This is a great serum if you want to start tackling your fine lines at an early age

Ingredients List – Panax Ginseng Root Water, Butylene Glycol, 1,2-Hexanediol, Snail Secretion Filtrate, Dipropylene Glycol, Water, Niacinamide, Glycerin, Propanediol, Trehalose, Xanthan Gum, Glycereth-25 PCA Isostearate, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Carbomer, Adenosine, Theobroma Cacao (Cocoa) Seed Extract, Tricholoma Matsutake Extract, THAM, Rhododendron Chrysanthum Leaf Extract, Disodium EDTA, Hydrolyzed Cicer Seed Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Dextrin, Sodium Hyaluronate, Phellinus Linteus Extract, Cornus Officinalis Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Akebia Quinata Extract, Panax Ginseng Root Extract

Where to Buy?
Stylekorean at $13/30ml


I honestly think you do not need all three serums in your skincare. Pick & choose what your skin really needs right now rather than piling on new skincare every now and then which can eventually compromise your skin barrier.

TLDR, here’s my recommendation based on skin concern/type:

  • Calming Serum – Irritated Skin | Oily Skin
  • Glow Serum – Acne-prone Skin | Dry Skin | Hyperpigmentation
  • Repair Serum – Matured Skin | Early signs of wrinkle/fine lines

You can easily get each serum for only $13 on Stylekorean’s official website. Links below:

Please note that this is just a rough recommendation after personal use and experience using all three serums. I hope you find this review helpful! Feel free to leave a comment if you have any questions, or just to say hi! šŸ˜€

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